The car market in November 2026 has encountered an unprecedented increase in prices. Domestic and assembled products have set new price records, raising concerns about the future of the automotive industry.
Reasons for the Increase in Car Prices
Currency fluctuations and concerns about the future of car production, along with changes in the factory pricing formula, supply constraints, and new sanctions on automakers, have influenced sellers' expectations and fueled proposed price increases. According to an automotive industry expert, many sellers are reluctant to sell cars due to instantaneous changes in currency rates.
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Impact on Household Purchasing Power
Currently, the car market is facing two simultaneous issues. On one hand, dollar fluctuations have pushed some sellers towards higher prices, and on the other hand, the decrease in household purchasing power has limited the scope of actual transactions. Therefore, the increase in proposed prices does not necessarily indicate a market boom, and its continuation could widen the gap between car prices and buyers' financial capabilities.
Among various products, the price of the dual-fuel Sorena Plus with a large cylinder has increased by 131 million tomans in the past two days, reaching 2 billion and 900 million tomans. Additionally, the price of the automatic Dena Plus has risen by 690 million tomans since the beginning of Mehr and is currently trading at 4 billion and 20 million tomans.
New Price Records in the Car Market
The price of the zero-kilometer Peugeot 207 manual has increased by 220 million tomans in the past week, reaching 2 billion and 880 million tomans. In Saipa products, the price of the zero-kilometer Quick S has increased by 10 million tomans today, reaching 1 billion and 700 million tomans. Furthermore, the price of the dual-fuel Saina has risen by 290 million tomans since the beginning of Mehr, reaching 1 billion and 890 million tomans.
The price of the Haima S7 Pro has also increased by 1 billion tomans since the beginning of Mehr, reaching 6 billion and 600 million tomans. The price of the zero-kilometer Jack J4 has risen by 55 million tomans today, standing at around 3 billion and 330 million tomans.
Continuing the upward trend in the market, the price of the seven-seater Fadility Elite has also increased by 220 million tomans in the past week, trading at 7 billion and 800 million tomans. The price of the Tiggo 8 Pro Max has reached 10 billion and 900 million tomans in the market today.
Given the current conditions, it seems that the car market remains influenced by economic and political factors, and it remains to be seen whether this upward trend will be sustainable or not.
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