Kylian Mbappé, the Real Madrid forward, has ended his long-term collaboration with Nike to become the main face of the Swiss brand 'On' in the football arena. This transformation in the world of sports, especially among top athletes, reflects their desire to have a direct role in their business relationships with brands and also to achieve ownership.
Joining On and Changing the Course of Football
The company On, known for its high-end track and running shoes, has shown greater courage in entering the world of football by hiring Thierry Henry, the former star of the French national team. Now at 27 years old, Mbappé has not only left behind the name Nike in his collaboration with this new brand but has also bid farewell to prominent brands like Adidas and Puma. This change is considered a significant step for On, which has a 17-year history, in expanding its activities in football.
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Mbappé: Building Something Completely New
Regarding this collaboration, Mbappé stated: "From the very beginning, there was an opportunity to build something completely new alongside On that can contribute to shaping the football of tomorrow. We have a shared dream, and this is just the beginning of the journey." This collaboration allows Mbappé to play a role as a global ambassador for On in the development and design process of future football shoes.
The changes in Mbappé's professional life signify the end of one era and the beginning of a new one. His collaboration with Nike, which began in 2006, has become a milestone due to brands' desire to reduce the number of high-profile faces they support. Nike has stated in a statement that it is proud of its shared achievements with Mbappé and wishes him success on his new path.
While the financial details of the contract with On have not yet been disclosed, rumors suggest that Mbappé has also received shares in the Swiss company in exchange for this collaboration. The football shoes of this brand are set to hit the market in 2027, and Mbappé will soon be seen on various fields with these shoes.
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