Arefeh Sheikh-Kalhdooz, a third-year international economics student who has been living in Moscow since September 2023, evaluates the programs of Iran's cultural week and emphasizes the importance of accessibility for Iranian culture to Russian tourists.
Holding of Iran's Cultural Week in Russia
Iran's cultural week was held with a series of cultural, artistic, and cinematic programs in the cities of Moscow, Kazan, St. Petersburg, and Astrakhan. Arefeh Sheikh-Kalhdooz evaluates this event positively, stating: "This program can be divided into three main sections: official and diplomatic programs, an exhibition of Iranian works and products, and a cinematic program."
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Strengths and Weaknesses of the Event
Sheikh-Kalhdooz points out the strengths of this event, saying: "The opening of Iran's week at the Bolshoi Theatre demonstrated the importance of this program, and we received positive feedback from the guests." She also emphasizes the importance of the appeal of the exhibition of Iranian works and products, stating: "Artists worked live at the exhibition, creating an interactive experience for the Russian audience."
However, she also points out the weaknesses of this event, identifying the most significant one as a lack of communication. She says: "Until a day or two before the programs began, many of us did not know where the events would take place and how to participate. I expected the communication through the media to be more serious."
Importance of the Venue
Sheikh-Kalhdooz continues by mentioning the venue of the programs, stating: "If an event is to be held to introduce a country, it should be in places where people can easily encounter it. Holding the exhibition in central locations of the city can provide greater visibility."
The Image of Iran in the Minds of Russian People
Sheikh-Kalhdooz also refers to the image of Iran in the minds of the Russian people and the cultural attractions of this country, saying: "Iran has many cultural potentials, including Iranian cuisine, art, history, and handicrafts." She emphasizes that the geographical and ethnic diversity in Iran is also appealing to the Russian people.
In conclusion, she stresses that art and culture can be the best communication tools between the two countries and can help strengthen cultural and economic relations.
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