Instagram, with 42 million active Iranian users, remains one of the most popular social platforms in the country. While prolonged internet restrictions and outages have impacted the performance of this platform, Iranian users clearly continue to use it. Alongside this, Telegram also continues to operate with 33 million active Iranian users.
Growth of Domestic Platforms
In parallel with this trend, domestic platforms such as Rubika, Bale, and Eitaa are also rapidly growing. Rubika has reached 42 million users, Bale has reached 41 million, and Eitaa has reached 34 million active users. This increase in user numbers indicates that Iranians have turned to expanding their usage basket instead of switching platforms.
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Changes in User Numbers
According to recent reports, the number of users on Rubika has increased from 28 million to 42 million, Eitaa from 27 million to 34 million, and Bale from 11 million to 41 million. These statistics show that despite restrictions, Iranian users are still seeking access to social networks and online communications.
Given these statistics, it seems that filtering and internet outages have not deterred Iranian users from using social networks. Instead, users have shifted towards domestic platforms, indicating a behavioral change in response to restrictions. It appears that Iranians are looking for solutions to continue their communications and social activities.
This behavioral change among users can be seen as a natural reaction to internet restrictions and filtering. Users are seeking platforms for communication and social interaction, highlighting the urgent need for online communications in today's society.
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