MilliGold has reduced the average settlement time for withdrawals to 6 hours by registering 126,000 withdrawal requests in the first half of Mehr 1405. This achievement reflects the platform's ongoing efforts to enhance user experience and increase trust in the online gold market.
Building Trust Through Transparency and Speed
MilliGold's report indicates that during this period, the average waiting time for users to contact the support team was 47 seconds. Additionally, this platform is fully connected to the Central Bank's supervisory system and complies with necessary requirements. This connection will help increase user trust and demonstrates MilliGold's commitment to transparency and adherence to legal standards.
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The growth and sustainability of the online gold market, especially in terms of infrastructure and trust, have become undeniable issues. In this industry, trust in a platform is not only measured by the number of users or transaction volume; the daily user experience is also of high importance. MilliGold has effectively responded to this need by reducing settlement times and providing physical delivery services, creating a pleasant experience for its users.
Physical Delivery, a Turning Point in User Experience
During a 15-day review period, MilliGold users made 87,000 purchases, and 17 kilograms of physical gold worth 425 billion tomans were delivered across 28 provinces in Iran. The option to receive physical gold clarifies the difference between a digital asset and a real asset for the user and is part of the complete cycle of gold ownership.
MilliGold has facilitated the selection and receipt of gold for its users by providing home delivery services and 30 physical delivery branches. In Tehran province, gold is delivered within one day, while in other cities, delivery takes up to 72 hours, contributing to high user satisfaction.
The MilliGold support team has also responded to over 21,000 calls and 23,000 chats during this period, achieving an average satisfaction rate of 97% for calls and 95% for chats. These interactions highlight the importance of support in enhancing user experience on online financial platforms.
Given the expansion of the online gold market, MilliGold's commitment to service quality and transparency in operations, especially within new regulatory frameworks, could position this platform as a leader in the industry. As a financial platform, MilliGold has shown that providing the opportunity to buy is not enough; users must be able to experience the complete cycle of services.
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