The implementation of the Zero Inflation Plan in 18 Shahrvand stores in Tehran has begun to meet the food needs of citizens. Alireza Zakani, the mayor of Tehran, along with Mehdi Bakhtiari Zadeh, the CEO of the Tehran Municipality's Fruit and Vegetable Markets Organization, and Davood Ghorbaniyan, the CEO of Shahrvand Company, visited the Sadighieh Fruit and Vegetable Market this morning - Tuesday, October 7, 1405 - and announced the details of this plan.
Low-Cost Services for Tehran Residents
Davood Ghorbaniyan told the media: "The Zero Inflation Plan" is being implemented with the aim of providing affordable and cost-effective services to the people. This plan will be implemented through Shahrvand chain stores and the Fruit and Vegetable Markets Management Organization. In this plan, households in Tehran will be allocated quotas based on their per capita consumption. Citizens can check their household consumption per capita by registering their national ID in the 'Shahrzad' super application.
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Essential Goods and Online Shopping
Ghorbaniyan also spoke about the items covered by this plan, stating that essential goods include rice, sugar, oil, frozen meat, and several types of legumes, which will be offered at designated counters in physical stores. The possibility of purchasing these items online has also been made available through the Shahrzad super application so that goods can be delivered to the doorsteps of citizens.
The CEO of Shahrvand Company stated that the goal of implementing this plan is to meet part of the food needs and food security of Tehran residents and expressed hope that this plan can help meet the food needs of the people. He emphasized that the aim of this plan is to create synergy among other businesses and services available in the community.
Ghorbaniyan further announced the implementation of a plan to reduce commercial profit margins in Shahrvand stores and explained that alongside the supply of 12 essential goods, the commercial profit margin of other items will also be halved. This measure is intended to improve purchasing conditions for customers across the entire chain of Shahrvand stores.
Finally, the CEO of Shahrvand Company referred to the operational requirements of this plan and said: "The issue of warehousing and logistics of goods is of great importance, and our larger branches will have greater capacity for warehousing and offering goods in light of this matter."
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