David Ghorbaniyan, CEO of Shahrvand Company, announced the implementation of the 'Zero Inflation' plan in Tehran Municipality, revealing important measures to strengthen people's access to essential goods. This plan, which has started in collaboration with the Fruit and Vegetable Markets Organization and Shahrvand Company, will help stabilize the prices of certain essential items and reduce households' concerns about the cost of securing daily necessities.
Developing Access to Essential Goods
Ghorbaniyan stated: "Given the initial public reception of this plan, we will strive to continue its implementation until the end of the year and expand its range of services." He also referred to the development of access routes to essential goods and stated that citizens can order their needed items online through the Shahrzad system and receive them at their place of residence.
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Essential Goods Available
The CEO of Shahrvand Company further explained that rice, oil, sugar, frozen meat, pasta, legumes, dates, and soy are among the essential goods that will be offered in this plan. Ghorbaniyan also pointed to sustainable supply of goods and reduction of overall costs as important focuses of the company's programs, stating: "Utilizing financial capacities and bank credits to strengthen the ability to supply goods in the collections, alongside pursuing cooperation with the government and relevant ministries, are among the actions being taken in this regard."
He also emphasized the importance of stability in the food market and reminded: "More effective cooperation of private sector actors in the supply chain can help control costs and provide goods at more reasonable prices." In this context, interaction with producers and suppliers to reduce supply and distribution costs has also been prioritized.
Invitation to the Private Sector for Cooperation
In conclusion, Ghorbaniyan invited private sector actors and major market suppliers to participate in this plan to help develop the supply network and reduce household living costs. He said: "We hope that with the cooperation of the private sector, the possibility of direct benefit for people from domestic productions and imported goods will be provided, and together we can reduce the cost of securing the necessary goods for the people."
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