The 'Zero Inflation' campaign led by Saeed Sadati, Deputy of Media at the Center for Communications and International Affairs of Tehran Municipality, has been launched to provide clear and accurate information about this initiative. This campaign is designed in two parts: external and internal, and its goal goes beyond merely disseminating news; it aims to clarify various aspects of the plan in a clear and understandable language for the public.
Content Production and Collaboration with Media
Saeed Sadati stated that the necessary content for the campaign is being produced by the Advertising and Media Department, and that interaction with the country's media to reflect the dimensions of the plan and create a public transparency environment is underway. He also mentioned collaboration with various media outlets, saying: "One of the significant events in the early days of the plan's implementation was the formation of cooperation between the urban management team and a diverse range of media; even media outlets with a critical approach have followed the issue with a fair perspective and have joined in the process of informing and clarifying about the 'Zero Inflation' plan."
Presence of National Media and Experts
The Deputy of Media at the Center for Communications and International Affairs of Tehran Municipality highlighted the good relationship with national media, stating: "In the early days of the plan's implementation, the Mayor of Tehran and the spokesperson of Tehran Municipality appeared live on national media programs to discuss the actions taken and answer questions from the public." Sadati also mentioned the utilization of expert capacities as another focus of this media program, adding: "A good collaboration has been established with the Tehran Municipality Research Center, and we have requested the formation of a special task force focused on the media aspects of the plan. The goal of this collaboration is to utilize expert capacities for producing analytical and reliable content."
In the first week of the plan's implementation, the details of 'Zero Inflation' became the headline of many prominent newspapers in the country, and both supportive and critical media widely followed the issue with the aim of transparency and information dissemination. Sadati emphasized that the peak of the campaign's media activity is anticipated in the first month of its implementation, and media actions will proceed based on a specific and phased plan. These actions are only part of a broader media program.
He also announced the formation of cooperation with the Public Relations of the Ministry of Agriculture, saying: "In this area, a suitable interaction has also been established to leverage the media capacities of various organizations for better information dissemination and service provision to the public."
In conclusion, Sadati noted: "The main approach of the 'Zero Inflation' media campaign is to create a continuous, transparent, and multi-faceted communication with the public; a communication that not only informs about actions but also provides a platform for hearing criticisms, receiving expert opinions, and responding to various aspects of the plan."
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