Shahrvand, as a reputable store, aims to meet people's daily needs by providing a diverse basket of goods and services at reasonable prices. Davood Ghorbanian, the CEO of Shahrvand Company, emphasized the necessity of paying attention to household livelihoods and maintaining people's trust in a meeting with the deputies and managers of the stores in this chain.
A Worthy Shopping Experience for Customers
Ghorbanian stated in this meeting: "Shahrvand must become a store that people trust for their needs under any circumstances." He referred to the past experiences of this store, including the COVID-19 period and the 12-day war, adding: "Shahrvand has shown that it continues to serve the people even in special conditions."
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The CEO of Shahrvand Company noted: "Our goal is not just to sell and deliver goods, but also to prioritize dignity and respect for customers." He pointed out the customers' need to feel comfort and security while shopping, adding: "Customers should feel that their needs are being addressed from the moment they enter the store."
The Role of Employees in Customer Experience
Ghorbanian continued: "Shahrvand store employees must have complete knowledge of the goods and services so they can properly introduce these services to customers." This is important for creating a better experience for customers and reducing their confusion in selecting products.
He also emphasized: "Stores must present the anticipated goods and services in an orderly manner with appropriate accessibility while respecting customer rights so that the advantages created in the supply process are genuinely transferred to people's shopping baskets."
In conclusion, the CEO of Shahrvand Company stressed customer orientation, stating: "Shahrvand should be more than just a shopping place for people; customers should feel that they have entered a large family upon entering Shahrvand." He considered the ultimate goal to strengthen people's trust and transform it into a sustainable experience of reasonable prices, product diversity, service quality, and respect for customers.
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