Shahin Automatic Plus and Dena Plus 6-speed registered the highest price increase in the domestic car market today, Tuesday, October 20, 2026. These changes occur while the exchange rate is around 263,000 tomans and the price of gold has surpassed 26 million tomans.
Differences Between Domestic and Assembled Car Markets
Investigations show that the increase in the exchange rate and fluctuations in parallel markets have not had the same impact on car prices. In the cheaper car segment, buyers are more inclined to purchase due to concerns about rising prices, which affects the increase in demand. However, in the assembled car market, higher prices and limited demand lead sellers to lower their asking prices.
Thus, while the domestic car market is moving towards price increases, the assembled car market is heading towards price reductions. This situation reflects the impact of various economic and political factors on the car market.
Price Trends in the Car Market
The price of Sorena Plus dual-fuel has increased by 3 million tomans today, reaching 2 billion and 793 million tomans. Additionally, the price of Dena Plus 6-speed rose by 22 million tomans to reach 2 billion and 957 million tomans. The Peugeot 207 Automatic has also become 20 million tomans more expensive than yesterday, trading at 3 billion and 770 million tomans.
Among Saipa products, the price of Saina S increased by 4 million tomans to 1 billion and 711 million tomans, while the price of the zero-kilometer Quick S was announced at 1 billion and 649 million tomans. Meanwhile, the price of Shahin Automatic Plus increased by 100 million tomans to reach 3 billion and 650 million tomans.
In contrast to the domestic car market, the prices of assembled cars continue to decline. Haima S7 Pro, Phoenix FX, and Fidelity Elite 7-seater experienced price drops. The price of Haima S7 Pro reached 6 billion and 390 million tomans, and the price of Phoenix FX decreased by 110 million tomans.
On the other hand, Lamari Eco was the only model that saw a price increase of 220 million tomans, reaching 5 billion and 400 million tomans. These fluctuations indicate the complexity and uncertainty in the car market, which is influenced by various factors.
