Nancy Ajram and Ayesha Gul, two famous artists in the music world, have recently lent their voices to the Iranian animation 'Rescue Ship'. This choice was made to attract the attention of audiences in various countries and is intended to align with their culture and tastes.
Localizing Animation for Global Success
Mohammad Amin Hamdani, the producer of this animation, highlighted the importance of localizing animations in global markets in a detailed interview. He stated that for the success of such artistic works, it is essential that they are compatible with different cultures. This process includes dubbing and rewriting dialogues in local languages as well as using popular figures from each country.
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Choosing Popular Artists
Hamdani continued, "The use of artists like Nancy Ajram and Ayesha Gul is because the audience should feel that this work is made for their market." This approach not only helps attract the audience but also makes the work recognized as a more local product, establishing a better connection with viewers.
According to Hamdani, animations, due to their high impact in today's world, must be designed in a way that they can attract audiences. This is particularly important in foreign markets where competition is very high. With this in mind, 'Rescue Ship', as an Iranian work, aims to create a deep connection with other cultures.
Challenges and Opportunities in International Markets
Hamdani also pointed out the challenges in the path of localizing animations. He said, "Cultural and taste differences must be considered, and efforts should be made to design the animation in a way that is appealing to every audience." This issue is especially important in a world where cultures are rapidly changing and expanding.
Ultimately, Hamdani emphasized that the success of animations in global markets requires collaboration and brainstorming with artists and producers from different countries. He hopes that 'Rescue Ship' will not only be welcomed in Iran but also internationally, and be able to convey a positive and human message to audiences.
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