Jamal Mirzaei, in a debate with Nadergholi Ebrahimi, examined the state of domestic cars and the impact of the arrival of the 2026 Toyota on the Iranian market. Mirzaei emphasized that if the new Toyota enters the market, no one will look for the Peugeot 206 anymore, pointing to the challenges facing the country's automotive industry.
Quality of Domestic Cars Compared to Global Standards
Nadergholi Ebrahimi also emphasized the need to reform the car import mechanism in this debate, mentioning the low quality of domestic cars. He stated that these cars have low standards in terms of safety, fuel consumption, and technology, and cannot compete with global products. Ebrahimi believes that serious updates in technology and safety are necessary to improve the automotive industry.
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Challenges of Iran's Automotive Industry
Mirzaei continued his remarks by pointing out fundamental challenges in the country's automotive industry, saying: "We are facing problems such as a lack of facilities, absence of innovation, and lack of competitiveness. If we are to produce cars of global quality, we need structural changes in the automotive industry." He suggested that with the arrival of quality cars like Toyota, a positive transformation in this industry could be hoped for.
Ebrahimi also pointed to the lack of effective policies in the automotive industry, stating that currently, domestic cars cannot gain customer trust due to their low price and poor quality. He emphasized that to solve this problem, we must move towards importing quality cars to create healthy competition in the market.
Ultimately, this debate revealed that there are multiple challenges facing Iran's automotive industry, and there is a need for cooperation and serious changes in policies and approaches to improve the situation. Although the arrival of cars like Toyota can help improve the quality and diversity of products, the structural problems should not be overlooked.
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