Mahyar Rabooki, an activist and instructor in the coffee field, engaged in a deep and captivating conversation about the challenges of the cafe industry and answered questions that many entrepreneurs and enthusiasts in this field are pondering. Should we think about establishing a local cafe or focus on representing major coffee brands? This is a question that many individuals face at the beginning of their journey.
Establishing a Local Cafe; An Independent Identity
Establishing a local cafe can be an opportunity to create a unique identity. In this case, the entrepreneur can use their creativity and innovation to create a space that reflects local culture and taste. Rabooki emphasized the importance of understanding the needs and tastes of local customers, stating that the success of a local cafe depends on the manager's ability to attract and retain customers. He also noted that local cafes can distinguish themselves from larger competitors by offering unique and special products.
Representing Major Brands; Advantages and Challenges
On the other hand, choosing to represent famous brands can be a faster and more reliable way to enter the market. Well-known brands usually have high credibility and recognition, which can be very effective in attracting customers. Rabooki explained that for success in this path, representatives need to carefully and intelligently utilize the successful experiences of major brands. Additionally, they must have the ability to manage and maintain brand standards to attract customer loyalty.
Rabooki stated that the choice between these two paths depends on various factors, saying: "Both options can succeed under different circumstances, but the most important point is that entrepreneurs must enter this market with strategy and thorough research." He also emphasized that in both options, understanding the market and customers is the key to success.
Ultimately, Rabooki advised enthusiasts to choose the appropriate path based on their conditions and resources and to benefit from the experiences of others. The cafe industry, as a creative and dynamic space, offers many opportunities for entrepreneurs, but success in this field requires planning and continuous effort.
