Alireza Zakani, the Mayor of Tehran, announced during a visit to the fruit and vegetable market in Sadeghiyeh that Shahrvand stores have set a 50% discount on trade profit for 18,000 items. This initiative aims to reduce the cost of living for people and facilitate access to essential goods.
Start of Direct Supply from Producers
Zakani stated during this visit: "From October 7, goods from producers across the country will be supplied directly and without intermediaries." He added: "This initiative is aimed at supporting domestic producers and reducing prices for consumers." According to the mayor, this program can have a positive impact, especially in the current situation where people are facing economic challenges.
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Consequences of Reducing Trade Profit
A 50% reduction in trade profit can directly affect the final prices of goods. Zakani emphasized that this decision will not only benefit consumers but will also help producers offer their products at more reasonable prices in the market. This initiative can help create healthy competition in the market and gradually improve the quality of goods.
Given that this program will be implemented in 7 locations in Tehran, it is expected to be well-received by the public. These locations include areas where access to fruits and vegetables is challenging for residents. Zakani noted that the goal of this program is not only to reduce prices but also to promote the culture of buying directly from producers.
This plan can also help reduce intermediaries and brokers in the market and may lead to price stabilization. Zakani further stated: "We aim for people to feel they can buy from their producers, thereby contributing to the economic prosperity of the country."
Ultimately, the reduction in trade profit in Shahrvand stores, in addition to affecting product prices, can also help improve the quality of services and products in the market. This initiative is part of Tehran Municipality's efforts to support families and domestic producers and promises a brighter future for the Tehran market.
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